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Unique, Unusual and Different ideas for your Home and Garden
Fashion and Thermal for women, men and children
Inform | Enrich | Inspire | Entertain
Pet Store with the Best Prices for Pet Food and Supplies
Bedding, Sheets, Quilts and Towels in beautiful designs
Your complete wardrobe solution
Discover the pleasures of needlework and Craft
Our favourite DVDs especially for you
Basics with comfort, quality and style


The Direct Group operates primarily in Australia and New Zealand, specialising in home shopping. The operations of the Group are managed from its fully owned warehouse and office premises built on 5.3 hectares of land in the northern suburbs of Sydney, Australia, and an international product sourcing and market research office is based in Henley, England.
The Direct Group

Innovations Direct Pty Ltd
431 Warringah Road
Frenchs Forest NSW 2086
ABN 29002899701.

Operating Companies

Innovations Logo



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Innovations is a specialist general merchandise online and catalogue company operating in Australia and New Zealand.

With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales, Innovations offers a wide range of products for your home, garden, fitness, beauty, office, recreation and leisure.




Fox Logo

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The Fox Collection is Australia’s premier needlework and craft catalogue. Thousands of needleworkers and crafters enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs.

The Fox Collection also offers a huge range of paper crafts, beading, jigsaws and other crafts and hobbies. With over 25 years in the craft industry, The Fox Collection’s goal is to provide high quality products at affordable prices.




Innovations Logo




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Infashion is your place to go for your favourite fashion labels.

Providing you with a variety of fashionable products from Damart, Damart Anywear, Victoria Hill, Motive, Surefit and even luxurious bedding and homewares from Home Collections.





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 Gaiam is a leading lifestyle brand making yoga, fitness and wellness products for you, just as you are—from the beginner in you to the expert.








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Entertainment Masters have been developing music and movie packages for over ten years. With this knowledge and experience we are proud to bring you an incredibly diverse and select range of entertainment.

There is no need to search through noisy music stores, here you can shop from the comfort of your own home and access both popular titles and hard to find ones- all at great prices.




 TVSN Logo

TVSN is Australia’s number 1 live television shopping channel.  Available on channel 16 (metro) channel 84 (regional) and channel 176 on Foxtel you can shop for your favourite brands from home in comfort 24/7.